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Smart Jewelry Show Changes Date Pattern
(August 7. 2009)

Chicago, IL —The SMART Jewelry Show by INSTORE and INDESIGN announces the 2010 show will now open on Saturday. The new dates of the show are April 24 - 26, 2010 at Chicago's Historic Navy Pier.

This important shift in days (now Saturday through Monday) was inspired by retailer, exhibitor and INSTORE Brain Squad survey responses. "Through this extensive research and in-depth discussions with the SMART Show Advisory Board, we are giving our customers what they've asked for to make the most of their show experience" said Jim Reed, Show Director.

A Saturday, Sunday, Monday show provides:

A schedule that better fits the needs of the retailers, allowing more retailers to attend and benefit from the great buying opportunities and INSTORE style education.

Stronger attendance over all three days, especially the last day of the show

Reduced exhibitor expenses as they will now move-in on a Friday on straight-time, instead of Saturday which is overtime.

"We took this decision very seriously as we realize this will affect those companies who observe the Sabbath," said Jim. "We have developed a program of benefits for these exhibitors that includes highlighting them in a number of marketing initiatives. Retailers will be encouraged to plan their show itinerary to see these companies on Sunday and Monday."

For more information on The SMART Jewelry Show, go to www.smartjewelryshow.com.