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		THE INSTORE SHOW Reaches Pre-Show Sales Target More than 400 booths already sold - Chicago location cited as key strategic factor (November 4, 2008) With more than five months remaining before the debut edition of its innovative trade event, THE INSTORE SHOW has reached its pre-launch sales target of 400 booths sold. The show, which will be held at Chicago's Navy Pier from April 19-21, launched originally with a target of 400 booths. However, due to the strong sales, THE INSTORE SHOW has already taken out an option on an additional 200 booths, which would bring the maximum booth level to 600. "There's still a lot of time left to grow even more," said Jim Reed, show director of THE INSTORE SHOW. "But what hitting the 400-booth level proves is that THE INSTORE SHOW has already established itself as the only large-scale, national-level event located in the center of the country." In addition to INSTORE magazine's close relationship with jewelry retailers as well as buzz about the show's extensive, hands-on education program, executives with THE INSTORE SHOW state that another key reason for the high interest level is the show's centralized location, no more than a three-hour plane trip for any retailer in the continental United States. "Chicago has proven to be an excellent location strategically," said Dan Kisch, publisher of INSTORE. In fact, Kisch noted that the location has proven to be so attractive that another major industry trade event recently began surveying its exhibitors about the potential to move to Chicago in three to five years from now. "The fact that another major industry media company is exploring this possibility," Kisch continued, "confirms our belief that Chicago is the best strategic location for a new jewelry show. Since the other company may ultimately decide not to make the move, THE INSTORE SHOW is the only major, national-level event that allows you access to this extremely important market right now."
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