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INSTORE SHOW ANNOUNCES PRELIMINARY CONFERENCE AND EDUCATION SCHEDULE (October 31. 2008) With more than 80 sessions and over 100 speakers, teachers and jewelry retail collaborators, the conference program at THE INSTORE SHOW is set to be one of the most ambitious ever created for jewelry retailers. The organizers of THE INSTORE SHOW, "The Smart Jewelry Show" recently announced the preliminary conference and education schedule for the event, which will be held at Chicago's Navy Pier from April 19-21, 2009. In addition, an extra day of events has been added on Saturday, April 18, 2009 before the show opens. These pre-show conferences are designed to help retailers better prepare to make the most of the new show. A full preliminary conference schedule is now available on THE INSTORE SHOW's website at www.theinstoreshow.com. Show education director Cindy Chandler says that in a similar spirit to INSTORE magazine, her emphasis was on making show educational sessions practical and action-oriented. "We're really trying to concentrate on pocketbook issues," says Chandler. "We aren't going to try to teach retailers every single thing in a weekend. Instead, we simply want every person who attends to learn a smaller number of really important things that they can take back to their stores that will have a direct impact on their bottom line." THE INSTORE SHOW's education areas will be broken down into six different sections - which organizers are calling "Experience" areas. Two "Peer To Peer Experience" areas, where jewelers are invited to work together in small groups under expert supervision to solve key problems facing their businesses. The "Marketing Experience", where retailers will participate in hands-on projects to improve their company message and can also bring their own store promotional materials to be reviewed in one-on-one consultations with marketing experts. The "Diamond Experience", where session formats including classroom, workshops and even role-playing sessions are designed to help retailers buy the right diamonds at the right price in the right amount, as well as more effectively sell diamonds in their stores. The "Bench Experience", where THE INSTORE SHOW will be hosting "The Bench Pressure Challenge", a daily showdown between some of the country's top bench jewelers. Finally, there's "THE INSTORE STORE" - an actual working replica of a jewelry store right on the show floor, where retailers can get hands-on experience with the latest design, display and lighting technology. Jim Reed, show director of THE INSTORE SHOW, says he is "extremely excited" about the education program. Adds Reed: "If INSTORE the magazine helps your business, then we think we've got a whole new way for you to learn with THE INSTORE SHOW." Many of the sessions are inspired by the contents of INSTORE magazine, including "Secrets of America's Coolest Stores", where winners of INSTORE's annual store-performance contest share the keys to their success, as well as several "Real Deal" peer-to-peer workshops featuring selected favorite scenarios from the pages of INSTORE. Retailers who want to attend THE INSTORE SHOW can register and make hotel arrangements online at www.theinstoreshow.com/register. |
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