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BEST JEWELRY ADS RECOGNIZED FOR FIRST TIME EVER
INDESIGN's "Jewelry & Watch Advertising Awards" Name Best Ads Among Retailers, Designers (March 28. 2008) For the first time ever, the best advertisements in the jewelry & watch industries have been honored by The Jewelry & Watch Advertising Awards, a competition run by INDESIGN Magazine, a monthly business-to-business publication distributed to approximately 5,000 of the country's top retail jewelers. More than 300 ads were submitted to the competition by 140 different companies (no company was allowed to submit more than three ads for consideration). The winners appear in the pages of INDESIGN's April issue, which begins arriving in readers' mailboxes today. The winners included some of the world's most renowned designers, as well as several of the country's top independent jewelry retailers. One independent retailer, Tivol of Kansas City, MO, won an extraordinary three awards in three different categories (magazine, newspaper, and outdoor). No company was permitted to enter more than three ads in the competition. Notable first-place winners among jewelry & watch design companies included Baccarat, Le Vian Time, Jeff Cooper, and Steven Kretchmer. World Gold Council took first place in the industry associations category. "Given the current nature of the economy, I was impressed to see that the most successful luxury businesses in our nation, both retailers and designers, continue to pour a lot of thought, innovation and effort into their advertising," said Trace Shelton, editor-in-chief of INDESIGN. "While some of the winners were big brands, some were single-location retailers or up-and-coming designers. All of these ads show how a single burst of creativity can have a huge impact on a business." 1st, 2nd, and 3rd place awards were given to winners in five categories for retailers (Magazine, Radio, TV, Outdoor, and Newspaper Advertising), two for jewelry & watch designers/manufacturers (Product-Only Magazine Ads and Model/Celebrity Magazine Ads), and one for industry associations (Magazine Ads). The complete list of winners is as follows: Retailer Categories Best Magazine Ads - 1st place, Tivol (Kansas City, MO); 2nd place, Benold's Jewelers (Austin, TX); 3rd place, Hamilton Jewelers (Lawrenceville, NJ) Best Newspaper Ads - 1st place, Mountz Jewelers (Camp Hill, PA); 2nd place, Tivol (Kansas City, MO); 3rd place, Ward-Potts Jewelers (Nashville, TN) Best Radio Ads - 1st place, Robbins Bros. (CA, IL, and TX); 2nd place, Windsor Jewelers (Augusta, GA); 3rd place, Justice Jewelers (Springfield, MO) Best TV Ads - 1st place, Lee Michaels Fine Jewelry (LA, MS, and TX); 2nd place, Josephs (Des Moines, IA); 3rd place - Samuels Diamonds (CA, FL, TX, NM, and VA) Best Outdoor Ads - 1st place, Tivol (Kansas City, MO); 2nd place, Smyth Jewelers (Timonium, MD); 3rd place, Long's Jewelers (MA & NH) Jewelry Designer/Manufacturer Categories Best Product-Only Magazine Ads - 1st place (tie), Jeff Cooper, Le Vian Time, and Steven Kretchmer; 2nd place, Sasha Primak; 3rd place, Alex Woo Best Model/Celebrity Magazine Ads - 1st place, Baccarat; 2nd place, Di Modolo; 3rd place, Hearts on Fire Industry Association Category Best Magazine Ads - 1st place, World Gold Council; 2nd place, Tanzanite Foundation; 3rd place, Platinum Guild INDESIGN, launched in June 2007, is the first monthly publication for high-end, American jewelry stores, and is distributed to more than 5,000 such stores. Most publications serving this very exclusive market contain lots of pretty pictures and little else. Not INDESIGN. Our aim is to provide readers with direct, actionable business advice in the most compact, appealing package possible. Due to the level of the readers we've targeted, INDESIGN is positioned as "the ultimate business magazine" - with best-of-breed information in every category. This includes sales advice for exclusive jewelry brands, case studies of the country's finest jewelers, and outside-the-box thinking from some world-renowned business advisors like Paco Underhill, Jim Collins and Seth Godin. CONTACT: Trace Shelton, INDESIGN Magazine, (512) 589-7137, trace@instoremag.com |
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