“SmartWork Media’s move into content production will give our clients a full-range of customized marketing solutions that work with our print and online products,” says Matthijs Braakman, SmartWork Media CEO. “Barbara’s experience on both the marketing and editorial sides of the business is the perfect combination to head the studio.”
Before joining SWM, Moss oversaw marketing for Galatea Jewelry by Artist, where she orchestrated the company’s launch of Galatea Pearls, Momento NFC, ShopInde.com and other product lines. Prior to Galatea, she was editor-in-chief of Modern Jeweler magazine and worked as a copy and communications manager for advertising and public relations agencies in New Jersey and Philadelphia.
The SmartWork Media Content Studio provides vertical market communications solutions for clients in the jewelry, eyewear and pet care industries, offering a range of products from print to video to social marketing campaigns. SmartWork Media launched its Content Studio officially in 2016, moving into one of the publishing industry’s fastest growing sectors.
SmartWork's media products have earned 102 awards since 2004. In July, SmartWork Media received a major honor when INVISION took home the competition’s most prestigious award, Best Single Issue, at the Trade Association Business Press International (TABPI) Awards.