Your new magazine is fantastic! I love the format and easy-to-read style. Your cover story had a ton of useful information in it. After reading the cover story, I had a new perspective on some marketing alternatives and immediately made adjustments to my upcoming advertising budget. Simply put, your 'Good To Great' section is great. There's a lot of pertinent information in short, concentrated articles.

Craig Underwood
Underwood's Fine Jewelers, Fayetteville, AR

I'm a big fan of INSTORE, but INDESIGN appeals to me as a high-end jeweler because the content is directed at retail jewelers who are already successful, but want to bring their business to the next level. The experts, such as Paco Underhill, provide business advice I trust and can act on. The larger, more successful retailers interviewed for stories are my peers or retail jewelers who I aspire to be like. And, the ads and the jewelry featured in the product gallery pages are all consistent with the jewelry seen in high-end stores -- very upscale.

Holly Wesche Conn
Wesche Jewelers, Viera, FL

I feel very similar about INDESIGN and INSTORE. They're the best magazines in the industry that I've ever rad. I can get so much from each issue. We've been in business almost 100 years, and yet these magazines are allowing me to learn new things that Tivol would want to do. It's unusual in a trade magazine to be able to take so much out of each issue and gain as much as I have. Twelve months of a magazine like this aimed at luxury retailers will be fantastic.

Cathy Tivol
Tivol, Kansas and Missouri

You can describe INDESIGN in one word: upsacle. The images, the layout, the colors, even down to the tactile feel of the paper -- everything is top of the line. As far as the trade journals out there, INDESIGN is definitely at the top. Some of the other magazines are messy and busy, and hard to even find the rest of an article in. INDESIGN is like the Town & Country of the field -- far more upscale.

David and Julia Gardner
David Gardner Jewelers, College Station, TX

INDESIGN has a rich look to it with a refined layout that is consistent with what one would expect for a luxury industry magazine. I liked the lead story 'How To Advertise in a Fast-Forward World'. It not only contained good content about marketing, but I enjoyed seeing my peers in the context of an article that I and retailers like me can relate to. I really like INSTORE, but INDESIGN takes it to the next level.

Steven Tapper
Tapper's Diamonds and Fine Jewelry, West Bloomfield, MI