PETS+ Applies for BPA Worldwide Business Magazine Membership

(PRESS RELEASE) SHELTON, CT – PETS+ has applied for business membership in BPA Worldwide. The magazine is published by SmartWork Media. BPA Worldwide will track PETS+’s circulation size, source make-up, pricing and geographic coverage. The magazine will have 12 months to complete its initial circulation audit.

“It’s a perfect time for PETS+ to apply for membership with BPA Worldwide,” said Matthijs Braakman, CEO of SmartWork Media. “Our firm commitment to our recipients and advertisers will be enhanced by our future membership in BPA.”

“We are pleased that PETS+ has applied for membership in BPA Worldwide,” said BPA President and CEO Glenn Hansen. “We applaud the publisher for providing advertisers and prospects with the solid assurance of an independent circulation audit conducted according to our world-respected, uncompromising standards. With a BPA audit, media buyers can be confident that circulation claims are accurate, and that they have the verified data that they need to assess a publication’s effectiveness in serving its market.”

About BPA Worldwide

BPA Worldwide is in the business of providing assurance. For 80+ years as a not-for-profit assurance service provider, BPA was originally created by advertisers, advertising agencies and the media industry to audit audience claims used in the buying and selling of advertising. Performing nearly 2,600 annual audits of media channels in more than 20 countries, BPA is a trusted resource for compliance and assurance services.

BPA’s services have expanded with the launch of the iCompli brand to assist in the creation of standards and external assurance thereof. We do so for government and industry bodies. iCompli Technology Assurance provides verification that companies are compliant with industry standards in the digital advertising ecosystem.

iCompli Sustainability provides gap analysis, competitor benchmarking and external assurance for companies interested in following GRI, SASB, ASTM and ISO sustainability and corporate social responsibility guidelines and standards.

The latest innovation to move the industry forward is the B2B Media Exchange, an online private marketplace for automated sales of independently verified B2B media and related digital marketing products.

For more information on BPAWW and its services, visit the website.

SmartWork Media Titles Win 7 Tabbie Awards

Company's editorial awards now total 125.

PETS+ was named one of 25 winners of "Best Single Issue" and INSTORE's art department earned a gold medal for "Lose Your Fear".

MONTCLAIR, NJ (July 25, 2018) SmartWork Media, the Montclair, NJ-based publishing company whose titles celebrate and support independent retailers in the jewelry, eyewear and pet products industries, has won seven 2018 Tabbie Awards. Organized by the Trade Association Business Publications International (TABPI), the awards are given annually to the best in trade magazine publishing worldwide.

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SmartWork Media Nominated for a Record Four Jesse H. Neal Awards

PETS+ July-August 2017 issue was named a Neal Award finalist for "Best Single Issue" in the under-$3,000,000 revenue category.

MONTCLAIR, NJ (February 22, 2018) – SmartWork Media, publishers of INSTORE, INVISION and PETS +, has been nominated for four Jesse H. Neal Awards. The categories include best single issue (PETS+, July-August 2017), best website (, best instructional content (“PR Powerhouse,” INSTORE; writer: Eileen McClelland) and best editorial use of data (“The Big Survey,” INSTORE). The winners will be announced at an awards ceremony in New York City on April 5, 2018.

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INSTORE Adds Publishing Vet as West Coast Sales Representative

MONTCLAIR, NJ (February 22, 2018) – Desireé Lynch has joined SmartWork Media’s INSTORE magazine as West Coast sales representative. She will cover a territory that includes all of the states west of the Mississippi River. Matthijs Braakman, INSTORE publisher, recently made the announcement.

Lynch has worked in the publishing industry for almost 30 years, most recently as vice president and publisher for PET PRODUCT NEWS, a MacFadden publication. She is experienced in both print and multi-media sales platforms. A graduate of Golden West College, Lynch currently resides in Burbank, CA.

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PETS+ Magazine Adds Senior Editor, Western Sales Manager to Staff

MONTCLAIR, NJ (October 23, 2017) – PETS+ magazine, SmartWork Media’s newest retail trade management publication, has added two new staff members. Pamela Mitchell joins the company as Senior Editor and Ariyana Edmond joins as West Coast Sales Manager. The announcement was made today by PETS+ publisher Craig Rexford.

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